Band Together with Logic (SXSW)

I was the Executive in Charge on this YouTube Originals documentary, where award-winning rapper and producer Logic invites the world to collaborate with him on an original song. Thousands of people from around the world build on what Logic started, bringing their own ideas and influences, and inspiring each other to push the music in unexpected directions. Through this unique process, Logic discovers the stories and talents of 21 musicians: an unlikely band of collaborators who come together to create a truly original song and music video.

The collaboration was announced onstage at Madison Square Garden, and the final documentary premiered to a sold out crowd at a live event and community activation at SXSW.